Business Plan

BUSINESS PLAN

BeaversDen – General Media
802 Fountain Cir.
Stockbridge, GA 30281

Updated June 8th, 2020

Executive Summary


The Company
BeaversDen – General Media

Advertising | Marketing | Public Relations

The Ownership

The company is structured as a sole proprietorship.

The Management
Glenn R. Beaver, Jr. Is in charge. Decisions are based on the clients need for projects and are situational to budget projection. There are silent partners in play. As of now, there is no board to mention. And all decisions are finalized by Glenn R. Beaver, Jr.

The Goals and Objectives
The Mission Statement is this: low cost advertising, marketing, public relations, analytics and search engine optimization to help newly founded or planning startup companies, micro-businesses, small businesses, and entrepreneurs gain a little bit of wiggle room in the discovery elements by council as an agency to the prospective clients.

The Product
There are Services offered by BeaversDen – General Media: Creative Services that include Graphic Design and Writing for which BeaversDen creates the graphics or obtains them by licensing agreements through creative commons or direct agreement and writing for which BeaversDen writes as an agent on behalf of the client. Advertising is taking some the graphics designed by BeaversDen or the licensed material and marking them up in alterated ways to help sell the client’s products and/or services.
Marketing is BewaversDen will utilize the Graphics Designed by Us in house or licensed for use in circulative campaigns in ads/ marketing emails for the client’s customers to keep them engaged and potentially convert into sales. Where Opt-In/Opt-Out features will be utilized as Privacy is important to everyone involved.
Public Relations will be utilized per conditional service requested. This will be utilized to help the Client maintain reputation and rapport with their customers/clients.
Analytics will be utilized as a service with detailed reports as to what information can be utilized to help the Client perform better at their product/service that they are offering to their respective subscribers.
Search Engine Optimization is utilized with categories and tags to help their services compete with their competitors and stay top ranking in the areas that which they want to stay on top of as defined by the Client.

The Target Market
Startup companies, Micro Businesses, Small Businesses & Entrepreneurs.

Pricing Strategy

For Startup Companies: It is low cost.
For Entrepreneurs, it varies based on their customer base and clientele. It can be as low cost as it is for startup companies or it can be more expensive than that of a top performing Small Business. Micro Companies are also treated as Entrepreneurs in this light as they can be low cost similar to Start Ups or they can be costly as much as the Highest Grossing Small Business.

Brass Tacs

The Budget for the Services Alone for Each Category Starts at Less Than $100 a Month. My Max Out for Each Category of Service is $5,000 a month.
There are bundles available that fit to each variable type of budget and need of each service available to each client available. Each category assigned for example is 150 across the board for each additional service thereafter for the month. Each Month passes, new subscription must be acquired, for which the Agent, can wait until all services are completed before continuing services and reaching a new term of contract per services. To be fair and concise. Each Category can switch gears, one requiring more service than the others, some not at all… This can tilt the scale a bit. One service may end up not funded at all or at bare minimum. This is the sole discretion of budget management per the client. Council will be given. And BeaversDen reserves the right to cancel services where the Client does not heed the warning in council. There will be a 14 Day Free Trial for each Category available to be of service, Minus the Cost of Campaigns; and if Campaigns are sought, the Trial Period is waived and The Contractor (BeaversDen -General Media) will take charge of the duties in services provided to the Client.

The Competitors

My competitors are online. Typically DIY Help.

Business Sector
The company currently operates in the professional and technical services sector.

Company History
BeaversDen – General Media started off in 2009 as BeaversDen Productions as an independent audio/video production company for the sole purpose of producing Vallis Castor (a pseudonym stage name for Glenn R. Beaver, Jr.). For 10 years it dealt with advertising, marketing and public relations pertaining to the artist where budgetary funds were made available. It still continues to produce to this day the artwork and music pertaining to Vallis Castor. Since March of 2019, 10 years later, BeaversDen Productions changed scope from Productions to General Media under what is currently a sole proprietorship, venturing into becoming an LLC.

Ownership Background
Glenn R. Beaver, Jr. (owner):
Glenn is a veteran of the US Coast Guard. He has a Bachelors of Business where his major is entrepreneurship and his minor is humanities. This degree was obtained while in military service through SOCCOAST Afloat and CLEP testing; non-matriculating to College of The Atlantic in Bar Harbor, ME. – 2005

He also has an Associate of Applied Science for which his concentration is by title, General Media. His concentration was in audio, and his secondary filed is video. – 2009

His work related interchangeable intelligence comes from 75 jobs in the course of 5 different career fields, all of which is to include some form of service. From Restaurants, Military, Retail, Marketing firms, Telemarketing Firms, Ad Agencies, Television Broadcast, Radio Broadcast and Independent Production Companies to Studio for Hire and Stage Production Services as well as Management in 3 of the 5 service detailed groups: Restaurant, Stage Production and Marketing.


Company Management Structure
Glenn R. Beaver, Jr. Is in charge. Decisions are based on the clients need for projects and are situational to budget projection. There are silent partners in play. As of now, there is no board to mention. And all decisions are finalized by Glenn R. Beaver, Jr.

Organizational Timeline
Each objective is based on a selected service – contractual agreement either made a la carte, monthly, quarterly or annually to reach the agreed upon projections with each of the respective clients. A la carte expressed as simple tasks (for hire).

Company Assets
BeaversDen – General Media is a post-startup company with no assets at this time. However, BeaversDen Productions has an array of intellectual property.

The Product
There are Services offered by BeaversDen – General Media: Creative Services that include Graphic Design and Writing for which BeaversDen creates the graphics or obtains them by licensing agreements through creative commons or direct agreement and writing for which BeaversDen writes as an agent on behalf of the client. Advertising is taking some the graphics designed by BeaversDen or the licensed material and marking them up in alterated ways to help sell the client’s products and/or services.
Marketing is BewaversDen will utilize the Graphics Designed by Us in house or licensed for use in circulative campaigns in ads/ marketing emails for the client’s customers to keep them engaged and potentially convert into sales. Where Opt-In/Opt-Out features will be utilized as Privacy is important to everyone involved.
Public Relations will be utilized per conditional service requested. This will be utilized to help the Client maintain reputation and rapport with their customers/clients.
Analytics will be utilized as a service with detailed reports as to what information can be utilized to help the Client perform better at their product/service that they are offering to their respective subscribers.
Search Engine Optimization is utilized with categories and tags to help their services compete with their competitors and stay top ranking in the areas that which they want to stay on top of as defined by the Client.

Future Products
Niche Based Storefront. Products found to be of favorable condition and use by Glenn R. Beaver, Jr. in BeaversDen. Also, potentially utilized as a Affiliate Vendor Stand for Clients who seek a platform to buy and sell.

The Target Market

Startup companies, Micro Businesses, Small Businesses & Entrepreneurs.

Established Customers
Cloud Nine Box. Recently satisfied an agreement.

Pricing
For Startup Companies: It is low cost.
For Entrepreneurs, it varies based on their customer base and clientele. It can be as low cost as it is for startup companies or it can be more expensive than that of a top performing Small Business. Micro Companies are also treated as Entrepreneurs in this light as they can be low cost similar to Start Ups or they can be costly as much as the Highest Grossing Small Business.

Brass Tacs
The Budget for the Services Alone for Each Category Starts at Less Than $100 a Month. My Max Out for Each Category of Service is $5,000 a month. During economic hardships and Covid-19, BeaversDen offers a pay as you go plan for creative services in supplement to campaigns and 10% of total Ad Spend, upfront; this is in lieu of the standard retainer fee.
There are bundles available that fit to each variable type of budget and need of each service available to each client available. Each category assigned for example is 150 across the board for each additional service thereafter for the month. Each Month passes, new subscription must be acquired, for which the Agent, can wait until all services are completed before continuing services and reaching a new term of contract per services. To be fair and concise. Each Category can switch gears, one requiring more service than the others, some not at all… This can tilt the scale a bit. One service may end up not funded at all or at bare minimum. This is the sole discretion of budget management per the client. Council will be given. And if The Client pays the standard retainer fee, the cost of services will be deducted from there. If the cost runs over the retainer fee, hourly rates will apply. BeaversDen reserves the right to cancel services where the Client does not heed the warning in council. There will be a 14 Day Free Trial for each Category available to be of service, as long as it is in the monthly category; Minus the Cost of Campaigns; and if Campaigns are sought, the Trial Period is waived and The Contractor (BeaversDen -General Media) will take charge of the duties in services provided to the Client.

Advertising
I am a freelance advertiser, for hire and contract. I create adverts and manage campaigns.

Marketing
I am a freelance marketer, for hire and contract. I create dialogue, promotions and business to business leads as well as business to consumer leads.

Public Relations
I am a freelance PR representative, for hire and contract. I create dialogue and build an image, and provide that to all relevant media outlets.


Campaigns

The success of campaigns come from research, planning, SWOT analysis, the right target audience, etc.. Planning will presume to take up 60% of the workflow, Running the campaign will take up 30% of the workflow and the final assessment and remarketing will take up 10% of the workflow.


Competitor Analysis
Market research shows that my competition is low based on their high profit margins. As opposed to traditional firms and agencies, BeaversDen offers low profit advertising to startup companies and small business alike. The aim of BeaversDen – General Media is to promote the little man and bypass corporate competition until the level of our clients business grows beyond our services. BeaversDen does not work for or with corporate or franchise organization except for affiliations and partnerships with use of some equipment, applications and software.

Staffing
BeaversDen – General Media will continue to employ one full-time employee for the foreseeable future; however, partnerships of all sizes are welcomed.

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