How you put YOUR business out there is MY business
Whether you are a plumber, an electrician, or an e-commerce niche based shop, advertising is a great tool to have to gain a broader customer base and clientele. And you don’t have to spend a fortune.
First, we (contractor and client) come up with a budget. The prices are determined by what the client sets out to accomplish and the strategy that is set by the contractor. Options are then laid out in a summarized set of deliverables. This process is a mockup of brand relation to the target audience, albeit consumer targeted or business targeted or both.
Winging it?? NO! Don’t Do it! While it may seem TEMPTING and EXCITING learning about new things, there is a sea of information that you can get overwhelmed with. Don’t go at it alone. It can be proven to be costly and time consuming in the long run. And trust me, when you are in over your head, the excitement fades, and it’s harder to sell your products or services.
Alright, let’s get into it. There are various forms of ad campaigns. Some of the shortest campaigns are holiday and grand opening campaigns. These typically last 1-7 days. Maybe a weekend ad ran full blast. Sometimes getting people geared up to do holiday shopping early without the cumbersome grief of shopping all at once.
Another common campaign last 7-10 business days. These are typically ads for new products or business boosters. Ad groups would be 3-5 ads running interchangeably for 7-30 days on a typical basis. Sometimes an ad will run continual for the duration of an entire year.
A Few Definitions
Pay Per Click (PPC) is proven to be the most sought after ad type. Ad spend can be adjusted manually and depending on the data gathered based on previous performance, if enough is gathered, machine learning automatic adjustments can be made (analytics).
Impression (CPM) type ads are for when you want to make potential customers aware of your product or service. This helps to promote your business the most fluidly. Why? Because we can track these clicks nicely. This method is the least invasive at the start. Which is what you want in building relationships. You want to get to know your clients and customers. This is one organic like method. With just a boost beyond your reach. Impressions are counted in milles. You are charged per 1,000 views.
We see that JoeShmoe@gmail.com comes to your site, clicks something that grabs his interest and leaves… This tells us that Joe was interested in what he clicked on. At this point, we can create an ad specifically for Joe. Even if only for a second, we can create a retargeting ad with re-marketing. Below is a few links to that can help break down the lingo and show off the various styles.
When you break down the cost of your product and or service, you want to make more by selling your products than what you end up paying for in ad placement.
Return on Assets (ROA) is similar to return on investment but to simplify the term, you could say Return = Net Income➗Assets. However, ROA is different than ROAS as ROAS is Return on Ad Spend over your advertising campaigns. ROA concerns your overall business revenue.
Cost Per Click (CPC)s are fundamentally a bid between competitors (advertisers) for a spot. This spot is broken down by a series of hierarchical algorithms giving the top spots to the top ads. However, the actual CPC depends on just how competitive the market is.
For example. How many general doctors are there versus how many specialists are there? As competitive the market is, the general doctor would have to pay more for advertising than the specialist, according to the CPC. This is ultimately one of the main reasons for needing a set budget.
The Cost Per Mille Views or One Thousand Views are what the advertiser pays the publisher per 1000 impressions. No clicks necessary. This is only viewable on video and display ads.
Campaigns may vary from budgeting segments. Production may vary based on ideas for ad runs in the creative department . And for the entire Southeast Region, ads can be produced by soundstage, local or in studio. The possibility is not limited these major options, however, these are great starting points.