Whether you are a plumber, an electrician, or an e-commerce niche-based shop, a restaurant or music venue, advertising is a great tool to have to gain a broader customer base and clientele. And you don’t have to spend a fortune.
Early in the assessment, we formulate a vision. The rates are differentiated by what the prospect sets out to fulfill and the strategy that is set. Options are then laid out in a summarized set of deliverables. This process is a mockup of brand relation to the target audience, consumer targeted or business targeted or both with a general idea of what the ROI will look like.
A successful campaign should take time for planning, making sure everything is in order.
Advertising Campaign Types
The 1 Day Campaign
For some businesses, a single day campaign is the best bang for the buck, depending on the “target audience”. That being said, the situation would have to be captivating enough for the response of an audience to really bear fruit. Think of who your favorite band is, then apply that ad to the radio you like to listen to. You hear your favorite band is playing tonight at your favorite venue. And you’re sporadic, impulsive and you would really love to see your favorite band play. Exciting. Again though, it’s all about the target audience. And the 1 Day Campaign isn’t for every situation or event.
The 3 Day Campaign
This campaign is perfect for holiday ads like the Memorial Day Sale or other holiday sales, besides Black Friday and Christmas. The 3 Day Campaign is also good for a weekend sales boost. Optimal for retail and retreats.
The WorkWeek Campaign
These ads run for product or services announcements and are crucial to online commerce. These campaigns are usually loaded with ad groups that highlight a business’s goal for a week. These ads are typically set best for B2B instead of B2C. The target audience for this type of campaign usually look for these types of ads during a workweek.
The 7 Day Campaign
A good campaign that boosts consumer traffic is one that runs all week and weekend. This ad type needs practice. While it seems like a win, keep a strategy in mind.
The 10 Day Campaign
Much like the 7 Day Campaign, The 10 Day version offers more insight to a business’s call to action. These campaigns need to be monitored daily for peak performance.
The 14 Day Campaign
Considering the 7 Day Campaign, this campaign type is nothing like the 7 Day Campaign. Instead it hones in on a bi-monthly budget with friendly bundles. The 14 Day Campaign is best used for products or services you sell, but maybe best for events or retail.
The 30 Day Campaign
This is optimal for new businesses and by far the most effective. Month long ads with report analysis, trends, etc. This type of campaign typically involves ad sets and a much bigger offering.
The Quarterly Campaign
Seasonal campaigns last about 3 months long. And these campaigns are usually on market trends. The advantage of this campaign is to aggregate seasonal data.
The Bi-Annual Campaign
Some businesses are only good for seasons. And that’s okay. What this means is, the biannual campaign, all of six month worth is basing the cost on previous times. Usually places the advertising agent on a retainer.
The Annual Campaign
This campaign is for businesses that play the long game. This is ideal.
A Few Definitions
Pay Per Click (PPC) is proven to be the most sought after ad type. Ad spend can be adjusted manually and depending on the data gathered based on previous performance, if enough is gathered, machine learning automatic adjustments can be made (analytics).
Impression (CPM) type ads are for when you want to make potential customers aware of your product or service. This helps to promote your business the most fluidly. Why? Because we can track these clicks nicely. This method is the least invasive at the start. Which is what you want in building relationships. You want to get to know your clients and customers. This is one organic like method. With just a boost beyond your reach. Impressions are counted in milles. You are charged per 1,000 views.
ROI is your return on your investment. On average (according to Marion) that ratio is 5:1. It is important to note that in advertising, there are no guarantees, however, defining your target audience and having a general understanding of the current market data plus trends of consumer behavior within your intended target audience will greatly improve your campaign’s ROI.
We see that JoeShmoe@gmail.com comes to your site, clicks something that grabs his interest and leaves… This tells us that Joe was interested in what he clicked on. At this point, we can create an ad specifically for Joe. Even if only for a second, we can create a retargeting ad with re-marketing. Below is a few links to that can help break down the lingo and show off the various styles.
When you break down the cost of your product and or service, you want to make more by selling your products than what you end up paying for in ad placement.
Return on Assets (ROA) is similar to return on investment but to simplify the term, you could say Return = Net Income ÷ Assets. However, ROA is different than ROAS as ROAS is Return on Ad Spend over your advertising campaigns. ROA concerns your overall business revenue.
Cost Per Click (CPC)s are fundamentally a bid between competitors (advertisers) for a spot. This spot is broken down by a series of hierarchical algorithms giving the top spots to the top ads. However, the actual CPC depends on just how competitive the market is.
For example. How many general doctors are there versus how many specialists are there? As competitive the market is, the general doctor would have to pay more for advertising than the specialist, according to the CPC. This is ultimately one of the main reasons for needing a set budget.
The Cost Per Mille Views or One Thousand Views are what the advertiser pays the publisher per 1000 impressions. No clicks necessary. This is only viewable on video and display ads.
Campaigns may vary from budgeting segments. Production may vary based on ideas for ad runs in the creative department . And for the entire Southeast Region, ads can be produced by soundstage, local or in studio. The possibility is not limited to these major options, however, these are great starting points.