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Understanding Your Data’s Purpose

Data Collection

For the untrained mind in today’s socio-political climate, it is easy to get caught up in conspiracies regarding things we know very little about. In turn, demonize it as someone making profit on your data. That couldn’t be farther from the truth. Understanding your data’s purpose for analysis has plenty of benefits. But we’ll circle back to this in a bit.

However, there is increasing concern about protecting your data. Trust, in the general sense, has been deduced to gimmicks of self-serving peril in modern society. But yet, consumers still consume and purchase products from reputable sources. For better or for worse, we truly rely on word of mouth, ratings and reviews and testimonials of companies. This has become common practice.

Understanding your data’s purpose in analytics
Understanding your data’s purpose.

Individualizing Business

To understand your data’s purpose, we have to make claims as producers, marketers, salespeople, advertisers, inventors, creators, designers, influencers, bloggers etc.. Such claims as to why products and/or services are right for you, the consumer. But then, we ask for as much information as we do to create consumer (customer) journeys. We truly want to produce a service or product that sells. And we really can’t do that without data and trust. One of the best sites that use data is Statista. Without proper usage of data, we lose connection to the AI arena and machine learning becomes autonomous in itself and separates human from machine or it becomes dysfunctional. Either way does not improve the conditions of civilization.

Privacy Laws and Business Opportunities

In the process of collecting data, there’s a list of dos and don’ts. Just as understanding your data’s purpose, understanding that privacy is very important is becoming more and more vague or abstract across the business fields, further creating distrust within many business practices on a global scale. As for businesses, we post our privacy policy and cookie policy (which is usually within the privacy policy), for transparency. Understanding the risks and rewards of data collection is reciprocal to both the producer and consumer in the grand scheme of things in the digital world. It is equally important to protect data for both the consumer and the producer. But it must be observed that not all things are guaranteed 100% in this regard. There are data banks with encrypted information, but within the realm of third party relationships, we can only do so much to ensure 100% on our end. That’s why, when we use third parties, it is important that you know who is involved with your information.

For BeaversDen – General Media, all third party contributors have been verified and are secure. This can be verified by the 🔒 symbol in the URL bar at the top of the screen. If it shows up 🔓it is unsecured and no personally identifiable data should be shared. However, that does not account for data being sold to lead generators that allows competitors to compete with products or services. Please read the privacy and cookie policies every time you venture on a website you’re unsure of or has the unlocked icon in address bar.

Integrity Checkup

It is important to protect your information from getting into the wrong hands. That is universally understood between producers and consumers. One way to make sure you have control as a consumer is to periodically take inventory of all your apps you don’t use. Upon deletion of an app or removal of a software, be sure to check the delete data option when you delete the app or remove the software; THEN make your way to the settings of the app’s or software’s website and close your account. This can be tedious, but it is peace of mind to know you’ve done your part to protect your digital footprint and your information. One step further, is when you are done shopping online for a particular item, clear your browser. You may want to clear your browser more often, my suggestion is at minimum 3 months. Or right after shopping online. It is your browser that stores these cookies that tells us what you’re looking for. As a marketer, this information is incredibly important for me to gauge where you are in your journey. Plus it helps me find a better deal since you’ve last visited. This is called “remarketing”. This helps identify the process for which a visitor becomes a customer and so on.

To Wrap it Up

As in buying a gift, your experience comes to end. But what happens to your information when you’re done with a specific objective? Understanding your data’s purpose from beginning to end is often times elusive to say the least. Most website owners may keep your information for 6 months to a year, while others might retain information from as little as a day to as long as it can, potentially decades or even longer. It depends on the structure. And as for most sites, you can obtain a copy of your data’s usage. This usually takes up to a week, sometimes more, sometimes less. This can depend on the volume of your own traffic. And whether you’re shopping or talking about a business deal in a secured workspace, your data and or your clients’ or customers’ data should be secured to the best of your ability.

Understanding your data’s purpose is the key takeaway. Maybe you’re too loose with it… but maybe you’re too secured with it while you’re shopping. Finding that sweet spot, is a great place to be.

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