There are various types of campaigns. Lets find the best fit for you.
Brand Awareness
Initial campaigns will warrant a vCPM campaign over a CPC campaign. Reason being a vCPM is a viewable cost per mille or cost per 1000 viewers. The idea is to let the public know that your brand is out there with your product or service. There are initial costs depending on which platform will best serve you.
So Lets Do It Like You’re Brand New
Not like Nike, even though the goal is to grow to gain that many miles in steps towards growth in life and vitality of championships.
I mean like breaking it down like you’re brand new to marketing.
Hiya! Welcome to my podcast, I guess.
PPC
The Solo Pay Per Click strategy for your campaign should be utilized with caution and have proven costly for new, inexperienced faces in advertising as they require constant monitoring with due dilligence. Especially legally in the competitive markets. Granted, it is illegal to jam up costs for negative clicks, but they still have to be contended against in court. When you’re new to the game, circumvent costs early on to build up a competitive defense.
HOWEVER, A PPC campaign is perfect for lead generation for consumers or vendors that are actually searching for your goods or services among your competitors. In Which case, you build a lead wall based on a search protocol. They also offer a quick up and going lead capture, faster than an organic SEO… Which for optics’ sake, people prefer the word of mouth strategy overall. As both producers AND consumers.
SEO and PPC campaigns look very similar. However, PPC ads will say sponsored and are usually top ranking in your search query. Wheras SEO will happen based on how you build your web presence online. For true, organic reach, it will take a lot of use in keywords balanced in harmony with relevance of your subject matter. PPC is more direct and timely. This is the variation of time consumption and resources.
Display
Seems counter-intuitive to put your business on display as a consumer. But as a business, it is essential. Making this transition from consumer to producer is a bit perplexing and it harbors a new set of rules. To put your business online requires a lot of confidence in personal accountability. Especially that of sole proprietorship, assuming all liabilities.
To ease the burden, we unveil the curtain and build consumer trust. We abide by the law, and make no claims of certainty of saving people, we don’t make promises we can’t keep and when we have an error, we get ahead of it and correct it when and where we can; or when and where we must in accordance with the law. This is public relations. As producers, we must prove ourselves and stand by our goods and services to the best of our ability, within our means.
Display ads help tremendously to sell your brand, your products and/ or your services. Most often a display ad would be channeled through a network server that serves your ad to publishers much like mine at BeaversDen – General Media. Often referred to as paid media. If you see my content on social media, it would be paid media, whereas if you see it on my profile and not just in some random place, it would be considered earned or owned.
Newsletters/ eMail
Increasingly so, email is one of those campaign models that are becoming standard practice for all junk mail. Every ad in your email you have ever seen and will ever see can automatically be considered junk, regardless of relevance or importance. Use email campaigns wisely. Once you have a junk mail reputation, then your message becomes diluted in some scheme and you lose public trust regardless of crunching numbers and delivering results.
However, if your content is relevant to your target audience, is it not an obligation to press send? Of course it is. But know your audience. Do not spam them. And please, make sure your emails can easily be unsubscribed to IF your message IS NOT relevant. And please be mindful of this.
Affiliates
Affiliate marketing campaigns are often times the main difference between success of your peers and finding brands and products that resonate with us as consumers. Affiliate marketing is the best birddog go to for promoters and influencers. Howerver, affiliates need to vet their sources or else they end up with some bad pr verbosity attached to their names. I personally have made bad decisions in life. I have spoken for people I had no business speaking for. But I am only human. Sometimes it does pay to see the good in people, even when at the time, there is no good to see.
However, once we cross that threshold as producers of trust, we can redeem ourselves with public apologies and fines. We must bring ourselves back to being law abiding citizens of not only our respective countries, but also in the global consumer markets. And we must keep up with our ratings and reviews. Constructively, not easily scapegoated destructively just as mere consumers.
In affiliate marketing you will find brands or advertisers, products and services for a commission. We must believe in what it is that we are selling. Not just to make a buck, but to also know what is being distributed in the markets. By doing this, we learn market trends within our respective niches.
Native
Native ad campaigns will look and feel like the hosted sites content. It will look as if though who you are advertising for is your content, or their content is yours. Native content is attractive in this way as great minds think alike. Its a badge of honor to have that kind of network, as long as it is human driven. AI usage changes this on the creative side of corporate. It lowers the level of human connectivity and brand recognition. Unless the usage of AI undergoes strenuous machine learning protocols that are designed to sound like the producer. Which as of currently, for me, it does not. I do not have an AI department. All AI here is merely experimental with a disclaimer.